![]() You may need to implement a program that uses another internal communications channel, like email, to encourage new employees to regularly use the intranet. If you discover that few employees are actually using your intranet, then you’ll need to reassess how the intranet functions in your overall internal communications landscape. This can be done by creating key performance indicators (KPIs) for your internal communications channels that aim to measure how your employees engage with them.įor example if your company relies heavily on an intranet for internal communications, you record how many employees access the intranet in a given time period. Conducting an internal communication channel auditĪn internal communications channel audit involves assessing how your various channels are currently performing. This is also useful for regulating email density and avoiding problems associated with Outlook and Gmail email limits. By prescribing what communications you’ll send and how you’ll send them, you can plan ahead to ensure that your communications are clear and consistent to maximize their benefit for employee engagement. But more doesn’t always mean better, and to avoid overwhelming your employees with communications it’s important to coordinate how you employ your various channels.Īn internal communications strategy outlines what channels are at your disposal and how your company uses each of them. Whether you’re a large multinational company or a local startup, you likely use several internal communications channels to keep your employees on top of their game. The importance of your internal communications strategy can’t be overlooked. Learn More What is an Internal Communications Channel Strategy? While some internal and external communications channels may use the same technology-like email, phones, text messages, etc.-the possibility for two-way conversation is what most differentiates internal marketing tools from external marketing tools. Internal newsletters built using internal communications tools enable employees to share employee feedback directly within the communication. Employees can respond to mass emails they receive because those emails are sent from internal email addresses at the company. ![]() Internal communications channels give recipients (employees) more ways to respond. Think about an online store sending out a customer receipt via email the recipient doesn’t have the ability to reply directly to the sender of the email, as receipts are generally sent from a no-reply type email address. How you communicate with your customers and external stakeholders can be very different than how you connect with your employees.Įxternal communication channels are often unidirectional, meaning that those receiving your external communications aren’t given too much ability to respond in a similar manner. External vs internal communication channels ![]() This approach will better equip you to identify gaps in your internal communications plan. So rather than thinking about internal communication channels in terms of what they are, think about them in terms of what they do. ![]()
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